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Introduction of new Push packaging
Nov 28, 2013
The demands of continuing to innovate both our products and packaging still test our abilities but we think we are equal to these challenges. At Medica 2013 we had the chance to demonstrate our new packaging to all interested parties, paying particular attention to our distributors.
The new packaging is more sustainable than the packaging previously used and has been changed to suit the current Push style: dynamic, innovative and tasteful. A major difference in the new packaging is that the boxes are now made entirely of cardboard. The format is slightly smaller than the old boxes. From a trade point of view an added advantage is that all the boxes can be stacked, laid out or hung up for display. By staying continuously in touch with the market, Nea International bv is able to have a very good feel for the needs of the market. We hope and believe we have succeeded in this!